HR Transformation at Datumo: Comprehensive Strategic Project

Duration: Over 12 months
Scope: HR -- recruitment, employer branding, organizational structures, management, motivation

Datumo, a technology company in a phase of rapid growth, faced the typical challenges of scaling organizations. To maintain growth momentum and improve effectiveness in delivering services to its clients, the company decided to undergo a comprehensive HR transformation.

Key goals included:

• Expanding the recruitment system -- from sourcing to onboarding.
• Improving candidate acquisition quality, especially at Mid and Senior levels.
• Aligning company communication and values with its new scale of operations.
• Implementing HR performance metrics and tools supporting business decision-making.

The main objective was to build a complete, measurable, and scalable HR system, enabling Datumo to effectively attract and retain top specialists.

The project consisted of 17+ operational and strategic phases, including:

HR Strategy & Values

• Updating the company's mission, vision, and values.
• Designing a people and communication strategy based on those values.

Recruitment System Foundations

• Developing competency matrices for key roles (L2).
• Defining ideal candidate profiles.
• Implementing recruitment efficiency KPIs (e.g., cost per hire, recruitment ROI).
• Designing career paths and development plans for L2 employees.

Tools & Processes

• Creating a toolkit of ready-to-use assets: email templates, interview scripts, sourcing tools.
• Building a selection process based on behavioral tests and running implementation workshops.
• Developing a candidate persuasion system -- techniques for overcoming objections and successfully closing hires.

Recruitment Marketing & Sourcing

• Designing and optimizing recruitment campaigns (LinkedIn, Facebook Ads, Google Ads).
• Employer Branding -- aligning the company's social media presence with its values, publishing case studies and culture-related content.
• Conducting internal training sessions for the team on sourcing and recruitment processes.

Communication & Organizational Structure

• Streamlining internal communication.
• Designing an organizational structure adapted to business growth.
• Expanding performance evaluation, motivation, and bonus systems.