60 Hires, 1,600 Applications, 40,000 People Reached

Babord VAP, a fish processing company, entrusted us with conducting an extensive recruitment process for 60 employees to support the launch of a new production line.
(As part of our long-term partnership with this client, we have so far recruited over 100 employees – not only for production roles but also for administrative, HR, and managerial positions.)

The scope of roles included:

• production workers,
• team leaders,
• mechanics and electromechanics,
• production manager,
• technical manager.

Our task was to quickly and effectively build a team that would enable the new line to start on time.

From the beginning, we knew the project required non-standard actions and field presence:

• We spent several days in the plant, analyzing both existing and planned production lines, as well as working conditions. This allowed us to create authentic communication with candidates.
• We spoke directly with local residents, listening to their concerns and doubts, which helped us break barriers and highlight the real benefits of employment.

We became a partner on the ground – not just an intermediary, but a genuine support system for candidates and the community.

Community Engagement:

• We reached out to mayors, local council leaders, and village heads to organize meetings with residents and encourage professional activation.
• We held meetings in community centers, schools, and cultural halls - talking one-on-one with candidates and answering their questions.

Sourcing & Campaign Activities:

• Designed and distributed flyers and posters within a 30 km radius of the plant.
• Launched a unique “Recommendation Program”, where locals could refer candidates and receive bonuses.
• Conducted direct mail campaigns - sending thousands of flyers to households with limited internet access.
• Met with technical school directors and career advisors, and participated in job fairs.
• Held direct phone conversations with candidates employed at competing companies.
• Ran an online recruitment campaign, precisely targeted to the audience, including employer branding videos showcasing the plant, working conditions, and employee benefits.

Operational Support for the Client:

• Conducted a location analysis of candidates and designed a new bus route, which enabled over 20 employees to commute to work.
• Supported the client in planning and coordinating employee hiring and logistics.