CS 4 / 60 Hires, 1,600 Applications, 40,000 People Reached

POMERICO GROUP

60 Hires, 1,600 Applications, 40,000 People Reached

Project goal

Babord VAP, a fish processing company, entrusted us with conducting an extensive recruitment process for 60 employees to support the launch of a new production line.
(As part of our long-term partnership with this client, we have so far recruited over 100 employees – not only for production roles but also for administrative, HR, and managerial positions.)

The scope of roles included:

production workers,
team leaders,
mechanics and electromechanics,
production manager,
technical manager.

Our task was to quickly and effectively build a team that would enable the new line to start on time.

Challenges

Low interest in the fish processing industry (cold, humidity, specific odor).
High competition in the region from other production plants.
Remote location – the plant was situated outside major urban centers, near Darłowo.
Time pressure – recruitment had to follow a tight implementation schedule.

Low workforce participation among local communities, with many people unemployed for extended periods.

Our Approach

From the beginning, we knew the project required non-standard actions and field presence:
- We spent several days in the plant, analyzing both existing and planned production lines, as well as working conditions. This allowed us to create authentic communication with candidates.
- We spoke directly with local residents, listening to their concerns and doubts, which helped us break barriers and highlight the real benefits of employment.
We became a partner on the ground – not just an intermediary, but a genuine support system for candidates and the community.

Build high-performing production teams in record time, with zero hassle and predictable costs

Measurable efficiency and reliable results guaranteed.

Thanks to the work and support of the entire team, within six months we hired nearly 70 employees (…) through the Agency. We are truly impressed with this result. The growth of our company would not have been possible without the support of the team (…). Their commitment, knowledge, tools, quality, flexibility, and assistance throughout the entire process all contributed to achieving these results.

Throughout our company’s history, we have cooperated with many agencies, but Pomerico Group stands out above all for its approach to the client. They are guided by genuine support, flexibility, and the value they bring to both employees and employers. They have repeatedly demonstrated loyalty, completed tasks exceeding our expectations, and made decisions that were right for the employer – even when not necessarily in their own interest. The quality and timeliness of the tasks performed are of the highest standard.

Constant communication and the professionalism of the Agency provide security, stability, and support for the development of our company’s workforce.

Michał Karpowicz

COO, Babord VAP

Community Engagement

Sourcing & Campaign Activities

Designed and distributed flyers and posters within a 30 km radius of the plant.
Launched a unique “Recommendation Program”, where locals could refer candidates and receive bonuses.
Conducted direct mail campaigns - sending thousands of flyers to households with limited internet access.
Met with technical school directors and career advisors, and participated in job fairs.
Held direct phone conversations with candidates employed at competing companies.
Ran an online recruitment campaign, precisely targeted to the audience, including employer branding videos showcasing the plant, working conditions, and employee benefits. Operational Support for the C

Operational Support for the Client

Results & Outcomes

Recruitment was successfully completed on time, enabling the scheduled launch of the new production line.
The client hired a full team, including both production staff and key technical managers.
Strong employer branding impact - the plant became recognized as an attractive place to work, gaining visibility in the region.

Key Takeaways

This project went beyond standard recruitment frameworks – it was a blend of operational, strategic, and local actions, requiring full engagement in the region.

By being present on the ground, understanding candidate realities, and actively collaborating with local authorities and the community, we not only met staffing needs but also helped many people re-enter the labor market.

This case study proves that effective recruitment is not just about candidate selection – it is about creating solutions that connect business needs with people’s opportunities.