POMERICO GROUP

Recruiting a Strategic Sales Leader for market expansion

Project goal

Kardex, one of the world’s leading providers of warehouse automation solutions, approached us with a strategically critical assignment – to recruit a Country Sales Manager.

The key requirement was to hire an experienced sales leader responsible for developing Kardex’s business in Poland, managing executive-level sales processes, and representing the brand in dealings with the country’s largest industrial clients.

Challenges

The need to recruit a candidate capable of conducting value-based sales processes – focusing on quality and business outcomes rather than competing on price.

Pomerico powers your intralogistics – stable teams, fast deployment, and measurable operational efficiency.

0–7% turnover, fully trained teams, seamless integration.

“Our partnership with Pomerico involved a complex, multi-stage executive search process for the role of Country Sales Manager.

We were looking for someone capable of consultative sales, holding conversations at the executive level, and defending value in B2B negotiations.

Candidates went through sales tasks, interviews, language tests, and assessment center elements. We received a detailed report and three finalists, each of whom was highly suitable both in competencies and in working style.

The entire process was very well organized and significantly reduced our operational workload, allowing me to focus on other business areas.

Pomerico has been our long-term partner – they understand the industry, engage fully, and deliver beyond expectations. They also provide expert HR know-how and tools.

I am fully aware that without Pomerico’s work, it would have been extremely difficult to reach such a large pool of candidates, run such a detailed selection process, and, most importantly, hire a candidate this well-suited. I see this cooperation as an investment rather than a cost, as the right hire at this level can directly impact millions in revenue.

Pomerico is not only a recruitment partner but also a trusted advisory partner we can rely on.

Bartosz Jankowski
CEO, Kardex

Our Approach

The project began with a diagnosis of the client’s business and cultural challenges in the intralogistics sales environment, as well as an analysis of Kardex’s specific strategy. Based on this, we created a multi-dimensional competency matrix built on eleven pillars, covering:

  • leadership and management style,
  • ability to conduct executive-level sales conversations,
  • presenting technical solutions in terms of business value,
  • alignment with the company’s culture and ethics.

This framework enabled us to precisely design the recruitment process – defining who we were looking for, how to reach such candidates, and how to assess not only their hard qualifications but also their style of work and communication in complex decision-making environments.

At the same time, we developed a sourcing strategy that delivered over 1,600 potential candidates from various channels: direct search, our proprietary candidate database, job boards, and online campaigns.

After initial screening and interviews with 78 candidates, we conducted in-depth online meetings with 23 candidates, which included:

  • assessment center elements,
  • simulations of sales conversations and team conflict scenarios,
  • sales funnel analysis,
  • detailed evaluation of soft and technical skills.

From this pool, we selected three top candidates, each of whom had significant experience in project-based sales and demonstrated the ability to conduct value-driven sales processes.

Project Execution – Key Steps

  1. Recruitment strategy design – creating a competency matrix, defining the ideal candidate profile, and establishing evaluation criteria.

  2. Candidate sourcing – identifying and engaging 1,611 candidates via direct search, sourcing campaigns, our database, industry networks, and ads.

  3. Pre-screening – reviewing applications and shortlisting candidates.

  4. Phone interviews – conducting short pre-selection interviews with 78 candidates.

  5. In-depth online interviews – 23 candidates assessed through 60–90 minute interviews, including assessment center tasks, sales exercises, funnel analysis, and behavioral evaluation.

  6. Additional deep-dive interviews – with the top 10 candidates to better understand motivation, work style, and business potential.

  7. Final shortlist – three highly qualified candidates recommended to the client.

  8. Client collaboration – jointly evaluating the strengths and potential of each finalist.

Decision-making support – organizing and participating in Kardex executive board meetings with the three finalists, followed by joint analysis and decision-making.

Results & Outcomes

  • The client ultimately hired a candidate distinguished by deep industry expertise and a mature approach to building sales teams and strategic funnels.
  • The recruitment process was described by the client as “precise and highly valuable.”
  • Following the successful hire, Kardex invited Pomerico to collaborate on further assignments – confirming both the quality of our methodology and the business value of our results.

Key Takeaways

The Kardex project demonstrated that successful executive search requires a combination of:

  • structured, transparent recruitment process, with clear stages, criteria, and communication,

  • behavioral and psychological evaluation,

  • and a deep understanding of the client’s industry and business environment.

Thanks to this methodology, the client received not only high-quality candidates but also a minimized risk of failure in a strategic hire, ultimately increasing the chances of achieving long-term organizational goals.

For the client’s management, the process saved valuable time and allowed them to focus on core business objectives.

POMERICO GROUP

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